People today have many reasons to own and use a credit card. Credit cards bring with them the power to enable cashless transaction anywhere along with being laced with many additional benefits like life-time free services, lucrative reward points and cash-back offers. It has however not been long that people became comfortable using the ‘plastic money'. Credit card companies need to come out with new and lucrative offers every now and then to attract the urban middle class customer segment which is growing at a stupendous rate today. One such offering by credit card providers are CASH BACK CREDIT CARDS. Cash-back credit cards are special kind of reward cards that lure a customer to spend more by offering him to earn money in the form of cash-back schemes. Whenever the customer uses his cash-back credit card to make payment for purchases, a percentage of it is returned back to them. The cash-back rewards can be redeemed as cash or gift vouchers. But, it is also very necessary to go through the fine prints of cash-back credit cards which an average Indian tends to overlook. Usually, cash-back offers provided by the credit card company are subject to several terms and conditions, which limits its optimum utilization for customers. |