Live in Style - Lifestyle credit cards
By Ankit Sharma
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Style is all about setting new trends and creating new milestones. Banks offer a number of lifestyle cards that are aimed at setting new standards in the world of style. Lifestyle cards reflect your personality. These cards lift you up to an advanced level of luxury and convenience. Nowadays, with intense competition amongst credit card firms, you have a wide variety of lifestyle cards to choose from. These are designed to suit different interests and concerns of individuals.

Increasing income levels and changing lifestyles have made lifestyle credit cards more usable in India. Before the economic slump, the Indian credit card industry was growing at an annual rate of 25-30 percent but the usage declined amidst the crisis. Taking heed from the crisis most credit card firms have introduced fee based cards and are looking forward to tap the premium segment clients in a bid to enhance their portfolios.

During the last few months, nearly 80 percent of the cards issued by Indian and foreign banks fall in the lifestyle category. For instance, Citibank India launched Citibank Platinum Select Credit Card. Most of these cards charge an annual fee. ICICI Signature Credit Card charges an annual fee of Rs. 2,000 from second year onwards.

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