Privileged banking: make the customer feel special
By Ankit Sharma
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Similarly Axis Bank offers its priority customers with a platinum card along with Rs 5 lakh worth insurance cover too.

Mid sized lender, Dhanlaxmi Bank offers its privileged customers with facility of add on cards.

Loans: Priority customers often get preferential rates while taking loans from banks; the reason being the increased credit worthiness of the customer.

Doorstep banking: The privileged customers are given the facility of doorstep banking wherein the bank (relationship manager) walks in to the customer's door rather than he going to the bank for his financial needs.

Banks feel that in this way, the product gets better positioned in the customer's mind. The customer is able to make better connection with the product and also its delivery gets easier.

Fees and service charges: Waivers are also available on various kinds of fees and service charges if a person happens to be a privileged customer of the bank.

Lounge access: Priority customers get access to premium lounges at all branches of the concerned bank. Also access to premium lounges at airports (both domestic as well as international) is offered by some banks.

Some lenders also offer non financial services to their customers like car rental facility, packaging services in case of a shift in base by the customer etc.

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