Privileged banking: make the customer feel special
By Ankit Sharma
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However, a point noteworthy for the customers is the fact that a privileged customer remains so only till the time he maintains the desired amount of funds in his account as required to match criteria for a privileged customer.

Some banks offering privileged banking service:

ICICI Bank: It offers two priority banking in two categories: gold and titanium

Facilities offered:

•Money multiplier


•Internet banking

• Mobile banking

•Purchase of gold at reduced rates

•Discount offered in annual locker fees

•Loans offered at discount

•Fees and charges reduced in case of DD/PO

The service is offered across all branches of the bank.

HDFC Bank: The bank offers priority banking to its customers in three categories: Imperia banking, Preferred banking and Classic banking.


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