To aware the people on the new product guidelines ICICI prudential life launched a awareness campaign. The campaign is named as ‘insurance aaj badal raha hai’. According to the new rules the insurance products will become more transparent.

The insurance company are asked to stop selling the current products and start with new products that will be in accordance with the new guidelines. senior vice-president and head (marketing), ICICI Prudential Life Insurance reported that last year also some important changes were made in the insurance products, to make stronger proposition to the customers.

The company is organizing the campaign all over the country to demonstrate the changes made in insurance so far and aware the people about. In coming months 23 insurance companies will come up with about 400-500 new products in accordance with IRDA.