Banks are planning to advertise non-banking products at ATM.
By Neelima Shankar
Dec 27, 2013
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Due to the increase in number of ATM attacks in recent few months, banks are focusing on increasing the security of ATMs. States like Karnataka, Maharashtra, and Andhra Pradesh appealed to banks to enhance the security.

To increase the security banks are looking forward to start advertise mutual funds, bond products in ATMs to pay so as to make them safer. A senior official of Bank of Baroda reported that Banks have been asked to install security alarms, cameras inside as well as outside the ATM.

In order to hire well trained guards and install these equipments, banks will be requiring funds. So the banks are planning to go for Advertisement option that will help them to earn some revenue. They can gain some amount by exhibiting Ads of non financial products on the walls of ATM. Secondly the banks have also raised the ATM charges from Rs 15 to Rs 18, that the customer will be supposed to pay after first five transactions.

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