Axis Bank introduced e-Gift Card
By Ankit Sharma
Jan 16, 2013
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The private sector lender, Axis bank has launched ‘Axis Bank e- Gift Card', which offers its customers an alternate to buy a gift card and send it to their loved ones.

The ‘axis bank e-gift card' is an online version of the physical plastic gift card which can be sent via SMS or email to the recipients who can then further use it to purchase anything online across various categories like apparels, books, air tickets, etc.

The validity of the gift card is one year from the date of issuance.

Domestic customers can buy these gift cards using either their debit or credit card issued by their respective bank. All purchase transactions shall be done from the sites that are verified by Visa and MasterCard secure code for two factor authentication.

Mr. Uttam Nayak, Group Country Manager-India and South Asia, VISA said, "India has a strong culture of gifting and Visa e- Gift Cards are perfect to give and to receive on any occasion and works at the hundreds of online Visa merchant sites with the same convenience and security of all Visa cards. With this launch Axis Bank takes the guessing out of gifting and provides the freedom to the recipient to buy what they want and reflects the changing preferences of Indian consumers".


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