The well known and a renowned bank of the country - Axis bank has recently a microsite MyIdeaOfProgress. To promote its banking services and lure major number of customers the bank has come up with this online initiative.
Through this website the bank has asked the people and the users to share their ideas. Recently bank has also made the leading actress of the bollywood deepika Padukone as its brand ambassador. The new campaign will help boost its association with progress in its consumers’ lives.
The people can login at the website and can share their ideas through videos and images. The microsite is powered by a Facebook and a LinkedIn login. The users with the best ideas will be put up for voting and the top 20 voters with will given gift hampers of e-vouchers worth Rs. 250 daily, e-vouchers worth Rs. 1000 daily, and also best diaries will get autographed by Deepika.