Denim major Levi's joins hands with four banks
By Ankit Sharma
Jun 3, 2010
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After having pocketed huge success on its EMI scheme, denim wear major Levi Strauss India now plans to join hands with four banks to increase its growth and sales.

The EMI scheme of the company was aimed at suiting the income level of customers. It facilitated customers to buy premium segment denims at zero percent interest on EMI.

The company currently has tie ups with Axis Bank and HDFC Bank. A buyer can pay the amount of shopping he has done using the credit cards of these banks in three equal instalments starting with a minimum buy of Rs. 1,500.

"We are now in talks with four more major banks for expansion of this scheme as we are seeing a rise in the number of consumers availing this initiative," said Shyam Sukhramani, director - marketing, Levi Strauss India.

Sukhramani said that through this scheme the company is trying to expand its loyal customer base as well as tap into the client base of these banks.


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