HDFC Bank rolls out new line of credit cards for high net worth clients
By Ankit Sharma
Sep 27, 2012
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The private sector lender, HDFC Bank has launched a new line of credit cards targeted at the bank's high net worth individuals. The credit cards have been introduced in a tie up with Diners Club International which is an arm of Discover Financial Services.

The co-branded credit cards will be made available in three different variants, each catering to a select group of clients. The variants are - HDFC Bank Diners Club Rewardz, HDFC Bank Diners Club Black and HDFC Bank Diners Club Premium.

HDFC Bank Diners Club International Credit Cards is the third line of cards which has been launched by HDFC Bank since July this year. Last month the bank rolled out another co-branded credit card in association with Jet Airways. Earlier this month, the bank launched Teacher's Platinum Card on teacher's day.

The cards have features which aim to attract high net worth individuals. It provides the cardholder with direct access to 450 lounges across the world with its Diners Club Airport Lounge Program. It also provides the cardholder the option of redeeming reward points against air miles for noted airlines and hotels. It also has special offers and facilities which can be availed from Small Luxury Hotels Group, Taj Safaris, Taj Air and Taj properties.

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