ICICI Bank rolls out credit card for private banking customers
By Ankit Sharma
Nov 22, 2012
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India's largest private sector bank, ICICI Bank, has launched a new credit card to cater to its growing private banking customers. The super premium card has special features and benefits to attract the super rich to apply for it.

The card provides its member's access to yachts, exclusive golf course, jets, supercars and private islands. The card has been named "Diamant" and is yet another addition to ICICI Bank's "Gemstone Collection". The collection already has line of cards like Sapphiro, Rubyx and Coral credit cards.

The card also extends exclusive premium offers on entertainment, shopping and travel centers. On the launch of the card, the MD and CEO of ICICI Bank, Ms. Chanda Kochhar said, "The Gemstone Collection includes a wide range of cards that have been tailor made to meet the diverse requirements of our customers and offers competitive benefits and rewards to generate enhanced value to them."

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