Private sector lender, IndusInd bank in collaboration with American Express launched IndusInd Bank Iconia American Express Card for its rich customers.
The Iconia card offers reward points and lifestyle benefits such as entertainment, dining, golf, entertainment and traveling.
Customers will earn a reward of 1.5 point on weekdays and of 2 points on the weekends will be added to their card for every Rs 100 spent by them. The reward points can then be redeemed for cash credit at full value, i.e, a rupee for each reward point and for partner air miles.
IndusInd bank entered the credit card business after acquiring Deutsche Bank's loss making credit card business from its Indian operations in 2011 for a little more than Rs 224 crore.
Mr. Anil Ramachandran, Business Head, Credit Cards, IndusInd Bank said, "Our partnership with American Express is based on our mutual belief and commitment in bringing unparalleled value to our customers. The IndusInd Bank Iconia American Express Credit Card will provide customers with a world-class opportunity to extract the best out of life".