Jet Airways and ICICI bank have introduced a new line of co-branded airlines rewards credit cards in the domestic market. The private sector bank and the private airline had earlier announced a tie-up for the launch of cards with flying miles programme.
On the launch, the airline issued a press release saying, "In keeping with the lifestyle of the evolved traveller, the card privileges extend beyond exclusive travel benefits to offer premium lifestyle benefits as well."
There will be three variants of these cards- Sapphiro, Rubyx and Coral. These cards have been launched in association with American Express and Visa. The card's rewards programme allows card holders to convert purchases made with the card into flying miles.
On the occasion of the launch of the card, Mr. Nikos Kardasis, the CEO of Jet Airways said, "The new card brings together ICICI Bank's expertise in credit cards and affluent banking with Jet Airways' strength in service excellence with a wide network to provide customers with an innovative card that will reward them with benefits at home and when travelling abroad."