Private sector lender Karur Vysya Bank and SBI cards are likely to enter into a deal and launch co-branded credit cards for customers. The information was shared by CEO of SBI Cards, Mr Kadambi Narahari.
In a bid to increase its presence and market share, SBI Cards is inclined towards utilizing the co-branding channel.
The company has recently tied up with public sector lender, Oriental Bank of Commerce to bring out yet another co-branded credit card.
Also, Mr Narahari said that SBI Cards is soon planning to come with its signature brand cards.