Private sector lender Karur Vysya Bank and SBI cards are likely to enter into a deal and launch co-branded credit cards for customers. The information was shared by CEO of SBI Cards, Mr Kadambi Narahari. In a bid to increase its presence and market share, SBI Cards is inclined towards utilizing the co-branding channel. The company has recently tied up with public sector lender, Oriental Bank of Commerce to bring out yet another co-branded credit card. Also, Mr Narahari said that SBI Cards is soon planning to come with its signature brand cards.
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