Private sector lender, Kotak Mahindra Bank has launched an entertainment credit card in collaboration with PVR Ltd. Now people having an inclination for movies will be benefitted by their everyday card spends by being offered free PVR tickets every month through PVR Kotak Credit Card.
Speaking at the launch, Mr. Pramod Arora, Group President and CEO, PVR Ltd. said, "The launch of PVR and Kotak Entertainment Credit Card is yet another important initiative towards PVR fulfilling its vision of being number one in the hearts and minds of people. We are delighted to be associated with Kotak for the first ever Entertainment card by any multiplex in the country. The innovative Entertainment Credit Card is targeted at our premium customer base to give that extra value add and a delightful PVR experience on their spends. Both the multiplex industry as well as the credit card market in India is witnessing an upward swing and we are expecting a very positive response for our Entertainment Credit Card."
Speaking on the occasion, K.V.S. Manian, Group Head - Consumer Banking, Kotak Mahindra Bank Limited said, "As we know, Indians thrive on "cricket" and "movies" as the two biggest entertainment genres, and hence our endeavor is to create this unique and differentiated Entertainment Credit Card proposition with the leading Entertainment Company - PVR Cinemas in this country. Kotak as a group believes in the philosophy of working very closely with partners and follows a very selective process in choosing its Co-brand partners to ensure success for all stakeholders. This will be our Second Co-brand partnership in the last three years; the first being with Bharti Retail one of the leading retailers in the country."
Subrat Pani, Business Head, Kotak Cards added "there is no other card in the market today which matches the unique and differentiated value proposition offered by the PVR Kotak entertainment Credit Card."
The credit card will be available in two variants Platinum and Gold. It also offers three month EMI benefit for card spends of Rs 5000 and above. No processing fees and interest is associated with it.