Recently the Prizm payments in association with the muthoot Fincorp has launched white label ATMs in Kerala. Prizm has established two white label ATMs in Kerala, one at Kesavadasapuram and the other at Kakkanad, Kochi.
Prizm has already established 1200 ATMs across the country and is in plan to come up with 9000 more ATMs. In association with the Muthoot Corp the Prizm will set up 500 new ATMs. The ATMs the Prizm wants to enhance the banking services in the country.
As per the records till March 2014, India had a total of 1,60,005 ATMs, of which 58 per cent are in metro and urban centres and 27% are in semi urban areas and only 14.5% are in rural areas. Prizm wants to establish more ATMs in rural areas.