Yes Bank launches credit card for high value customers
By Ankit Sharma
Dec 13, 2012
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The Mumbai based Yes Bank has rolled out its first credit card line in association with American Express for high value customers.
The credit cards fall in the premium category and have been named - Express Platinum Travel Credit Card, American Express Platinum Reserve Credit Card and American Express Gold Card. These cards will be issued by the bank from its branch network spread across seven cities.

On the launch of the credit cards, the bank issued a statement which said that it will be benefitted by the "membership rewards programme, service and access to a network of merchants across 200 countries," of the American Express.

The private sector bank's Founder, Chief Executive Officer and Managing Director, Mr. Rana Kapoor added, "Credit Cards are a natural extension and will constitute an important part of our payments portfolio and the immense brand and franchise value of American Express is a complementary fit to our product suite. We will leverage each other's strengths to provide valuable product offerings to our discerning customers."


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