Axis bank to focus more on unsecured loan portfolio
By Neelima Shankar
Dec 4, 2014
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With the intent to build up the stronger connection with the customers, third largest bank of the country – Axis bank has planned to come up with a new idea. The bank will now update its customers while shopping at the malls with the details of the offers and discounts available on using the credit and debit card.

The bank is focusing to enhance the business through the use of mobile apps and focus more on unsecured loan portfolio in the retail banking division such as personal loans and credit cards. The bank has reported that in the overall retail portfolio bank has earned a profit of 27% in the present year. Further bank also stated that we have a (savings account) customer base of 1.5 crore, of this only 10 per cent is using our credit card as of now, seeing this bank feels the need to focus more on its customers and promote the various possibilities to encourage the use of credit and debit cards.

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