The largest credit issuer of the country – HDFC bank has planned to issue the debit card PIN to the customers through SMS. With the aim of being eco friendly the bank wanted to save paper and instead of sending PIN of the debit cards through post it will be send through the SMS.
Senior vice president of the bank Mr. Rao stated that this initiative is not only eco friendly but this will also save the time of consumer as well as the bank and this is more convenient and an efficient method of issuing the PIN. The new PIN issued over SMS is named as ‘Green PIN’. The green PIN wil be issued to the customer at a time and location most convenient to them.
Basically green PIN is an one time generated password that will be sent to the customers registered mobile number. At present bank is having nearly 1.75 crore debit card holders and more than 16,5 lakh cards are yearly issued by the bank.