For the first time State owned bank – Federal bank has launched its brand centric campaign. The theme of the campaign is long-lasting partnerships. Already three series of television commercials are released. Keeping the interest of the people in mind an appealing TV commercial is made that portrays an endearing bonding of an old yet ‘young-at-heart’ couple. The Ad campaign basically shows the lovable relation that the bank shares with their customers and it is to make feel the customers that bank is reliable and lucky.
The federal bank has increased its expansion now the bank is having its huge network spread all across the country. The bank is having PAN India presence and through this Ad campaign bank is trying to reach out its vast audience.
Bank will be launching this Ad across multiple media platforms with a focus on Kerala, Karnataka, Maharashtra, Gujarat, Tamil Nadu & Punjab. With the help of this the bank will expand its network at present bank is having 1,174 branches and 1,359 ATMs across the country.