HDFC Bank plans to leverage on emerging rural India
By Joseph Samson
Feb 14, 2011
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Private sector lender, HDFC Bank is planning to focus on the growing rural Indian market and aims to leverage on the emerging opportunities in the same. According to a senior official of the bank, it targets to grow higher than industry levels in the upcoming few years.

"There is a tremendous opportunity in rural India and with the country's GDP poised to grow at 8 per cent-plus over the next few years, HDFC Bank is well-positioned to tap this opportunity for its rapid growth," the bank's Managing Director, Aditya Puri said.

Puri termed rural India as 'Bharat' and said that tremendous growth potential lies in this segment and the bank is full prepared to exploit opportunities there.

"Bharat is growing rapidly -- there are agricultural reforms taking place, supply-chains are being developed and improved, per capita income is increasing and ancillary units are growing around manufacturing. All this makes HDFC Bank optimistic about its, and the country's financial sector's growth going forward," Puri said.

He talked of the bank's continuous endeavors to come up with new offerings for customers citing example of its foray into the gold loan segment.

"Now we give loans against gold jewellery which helps us tap business from small shop-keepers, small businesses and others in rural areas. This business is a good one in the interiors of the country," the HDFC Bank chief said.

Speaking of acquisition plans, he said, "There is no necessity for any acquisition now."


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