Home loan searches on web show decline
By Joseph Samson
Jun 30, 2011
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Searches on the web regarding home loans has seen a dip in this fiscal. While the searches on home loans and personal loans had shown growth by as much as 144% and 86% respectively in the last fiscal, there has been a serious decline in the figures for this fiscal.

Searches on keywords on home loans and personal loans have shown a decline by 5% and 13% respectively from the last year's figures.

In the last fiscal, searches for keywords related to fixed deposits saw a 453% rise when FD rates were on a surge by most banks.

"We track searches from over 80 search engines, including Google. Today, with the number of people using the internet either through a computer or mobile phone having gone up exponentially, the easiest way to get information on any topic is to do a web search" said Navin Chandani, MD, marketing services & business information at Experian Services India. Experian Services had undetaken this activity of surveying the online behaviour of customers towards products of their choice.

"A reflection of this is that consumers are not just searching for 'loans' or 'credit cards'. Our analysis shows that there were 3,070 variations in searches for the term credit card while the searches for 'loan' showed 7,790 variations," he said.


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