The third largest private sector lender of the country, Axis Bank is focusing big on giving a new look to its branches so as to attract customers.
"The idea is that people should feel attracted from outside to walk into a branch, which are brand ambassadors for the bank. They should have a nice experience and leave thinking ‘I am coming back'", said Ms Manisha Lath Gupta, Chief Marketing Officer, Axis Bank.
All branches which the bank has established since October are having the new look. By end of this month, the bank aims to have 150 such branches.
These branches have so far opened in cities like une, Chandigarh, Mohali, Panchkula and Delhi.
"We want people to self serve themselves as much as they can. This helps us to speed up our services to the customer," Ms Gupta said.