Banks face challenges to implement TCF
By Vaibhav Aggarwal
Dec 10, 2013
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A public sector bank employee was recollecting, how 15 years back when she had started her professional life, a customer was paid no attention if they came to the branch to open a bank account. Moreover, the customer would be blamed by the staff because they would have to work more than usual. Even though banks in India are now working towards providing the right kind of customer service however the question regarding the protection of the customer's interest is still unanswered. So RBi is thinking to implement treating Customer fairly model.

Initiatives taken till date

Banks have been asked by the RBI to treat their customers properly even in regards to products which do not belong to the banking sector. Examples of banking products are Banking Ombudsman Scheme and Banking Codes and Standards Board of India

The possibility of Staff re-orientation and logistical changes would have to be considered by banks for implementation of new methods and ways to provide quality customer service or treating Customers Fairly.

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