HDFC Bank bags Celent Model Bank Award for 2011
By Vaibhav Aggarwal
Jun 17, 2011
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Private sector lender HDFC Bank has been given the Celent Model Bank Award for the year 2011 due to the brilliant level of customer service offered by the bank. This, the bank has been able to achieve with implementation of NCR APTRA emarketing solution.

This software developed by NCR Corporation has facilitated HDFC Bank in providing consistent services like messages, alerts to customers through ATMs, email, mobile phones, internet and through customer calls too.

This has led to better customer engagement, increased loyalty by way of cross selling and also reduction in costs.

Celent is an international consultancy service for financial institutions. The model awards are given out by the organization every year to institutions for their effective usage of technology.

"We were impressed by HDFC Bank's implementation of a cross-ATM, mobile and online customer experience. A lot of companies talk about multichannel delivery, but HDFC Bank - through NCR's software - is delivering substantial results with customers. HDFC Bank is a best practice example for financial institutions around the globe looking to create a more unified customer experience across growing bank channels," said Stephen Greer, Analyst, Celent.

We are honored to receive this award for our work with NCR, which has remained a valuable technology partner for several years," said Sanjeev Patel, EVP & Head-Direct Banking Channels, HDFC Bank. "NCR APTRA eMarketing has become vital to our business operations, helping us offer a consistent and user-friendly banking experience to our growing customer base, while improving our bottom line."

"At NCR, we strive to build innovative solutions that enable our customers to deliver fast, convenient service to their customers," said Jaivinder Gill, managing director for NCR India.

"The 2011 Celent Model Bank Award recognizes how our APTRA eMarketing software is transforming business operations by helping companies gain the competitive edge they need to retain and expand their reach in today's financial marketplace."


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