One of the leading private sector lenders, Axis Bank has appointed IBM to handle its customer care services division.
IBM will streamline the management of current 58 asset contact centre to one centralized mortgage contact centre.
This centre will handle all the inbound voice and email communications from the customers.
The bank is expected to generate more revenue by a prospective cross-selling and up-selling of products and services at the contact centre.
"We chose the IBM solution to consolidate our contact centre operations because of the company's proven expertise and experience in this field and its commitment to a solution that maintains the right balance between quality of service and price.", said Mr. J Sridharan, Sr. VP Consumer Lending.