Public sector lender, IDBI Bank has laid plans of pumping its retail business. The bank however aims to do so without reducing its touch with corporate clientele. Being the sixth largest public sector lender, the bank has only 972 branches.

Mr. K Ramaswamy, Chief General Manager, Personal Banking Group, IDBI Bank said that the number of branches is not less as it is just an eight year old bank. He further said that the bank has laid an ambition of adding 160 new branches across India in the current fiscal.

In order to build its brand image, the bank is also planning to focus heavily on advertising. For the growth of retail consumers, bank will also be offering more range of customized products.

Mr. Ramaswamy said that the bank's USP lies in its shortest processing time for retail loan. Total business of IDBI Bank in FY11-12 is Rs 3.91 lakh crore. On March 31, 2012, net non-performing asset (NPA) stood up at 1.6% whereas the gross NPA stood at 2%.

One third of the advances were from retail portfolio. Rs 1.8 lakh crore was advances and Rs 2.1 lakh crore deposits.

Mr. Ramaswamy said, "For the current financial year, the thrust will be on growing this part of the business."