SBI takes aid of private banking to attract more customers
By Vaibhav Aggarwal
Jun 16, 2010
Print    Email    RSS   

State Bank of India, the largest lender of the country, is looking at wider avenues to improve its efficieny and growth in the customer segment. The bank has implemented the concept of Super Circle of Excellence (SCE) in order to focus on selective branches of the bank so that it can indulge in increased growth, efficiency and high quality of customer service. In addition to this, the bank also aims at acting as a forum for sharing best practices.

Data as on March 2010 suggest that there are 661 branches operating in SCE, out of which 331 branches are under 16 dedicated SCE regions and 330 selected on the basis of one-per-region, facilitated by SCE coordinator.

The branch selection has been on a twin track approach. The twin track approach comprises of one wing comprising the branches in metro and large urban cities so as to stand against the towering competition. The other wing consists of branches on the basis of one per region so that best practices are transplanted from the highly performing branches to the other branches of the country.

The performance of SCE branches is measured on a multi dimensional efficiency matrix, encircling all aspects of business.

These branches constitute 5.32% of the total network of the bank. Their contribution in business of SBI, as on March 2010, stood at 12.94% in retail deposits, 15.90% in retail advances, 16.99% in personal advances and 13.36% in the cross-selling income, which are steadily improving.


(Comments Posted : 0) Post Your Comments
Show All Comments
 Select a product:

 Select a product:

An analysis of alternatives to personal loans
Plan for your retirement
Getting the best rates on your personal...
Do rising NPAs reflect an ailing banking...
This is how a bank lends money

to know the account number
What is the outstanding Amount for my personal loan
ho many month balance in My Personal loan
i need my personal loan track statement

LVB bank joined hands with NCML Feb 18, 2015
Syndicate Bank hiring 5000 new staff Feb 12, 2015
SBI donated Rs 8.6 cr as a part of CSR activity Feb 11, 2015
Canara Bank tied up with NHBC Feb 9, 2015
Hiring for Probationary clerks in South Indian Bank Feb 5, 2015
News Archive