SBI to introduce Lead Management System to accelerate business for its associate banks
By Vaibhav Aggarwal
Jul 23, 2012
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To enable the associate banks to attract more customers State Bank of India has planned to introduce "Lead Management System" (LMS) for its associate banks.

The Lead Management system will help customers of its associate banks to get details of the various products offered by their respective banks through SBI's helpline number. In case they need further assistance of an expert, they can also register themselves. The bank's expert will later contact the registered customers and provide the needed assistance to help them select a product.

At present, SBI has five associate banks: Sate Bank of Patiala, State Bank of Hyderabad, State Bank of Bikaner and Jaipur, State Bank of Travancore and State Bank of Mysore.

The LMS facility is extended to all SBI customers, but customers of associate banks do not have access to this facility. At present, the associate banks customers have access only to the bank's helpline system.

SBI's helpline system provides information on account related queries, information about the various products and services offered by the banks, hot listing the ATM cum debit cards and tracking them and registering customer's grievances.


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