SBI turns locker room to make up room too
By Vaibhav Aggarwal
Mar 7, 2011
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Public sector lender, State Bank of India has come up with another interesting technique to attract and please customers. The Bareilly branch of the bank has doubled its locker room to make up room too to please the women customer segment.

The locker room will now have a dressing table along with make up products.

"According to the directives of the bank administration, arrangement of a dressing table has been made in every branch having locker facility, but we thought of making it a complete experience instead of limiting the facility to a mere formality," the Assistant General Manager of SBI main branch, Mr Rakesh Kumar Rana said.

"The dressing table offers a variety of beauty products from ‘bindi', eyeliner, nail paint, lipstick to perfumes, creams, foundations and even hair colour for the women customers," Mr Rana said.

"Extending the facility has resulted in a number of benefits. Not only has the satisfaction level of the customers increased, but the number of people opting for locker facility has gone up," Mr Rana said.

"Satisfaction of customers, who keep their valuables worth several lakhs of rupees in the lockers, is superior. Instead of being termed ‘beautiful banking' this service should be named as ‘happiness banking'," the bank officer said.


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