YES Bank has indicated having set an ambitious target of reaching the fourth rank amongst private sector banks in the country by the year 2015. The bank sees itself standing next only to ICICI Bank, HDFC Bank and Axis Bank.
In order to succeed in its aim the bank has modified its corporate philosophy and has set up plans to enter into the retail segment as well as SME businesses in order to surge volumes.
"We are adding muscle to our existing strength," said Somak Ghosh, Yes Bank's co-founder and group president for corporate finance and development banking.
Ghosh clarified that the bank has no intentions to compete with HDFC, ICICI and Axis Bank. "By 2015, we would like to be at No. 4 in the private banking space," Mr Ghosh said.
In the five year span the bank aims to achieve a 40% share for retail and SME businesses out of its total loan portfolio.
"We plan to grow at 35% compounded rate in the next five years and we think it's achievable," he said.
"The period 2010-2015 will be the second phase of the bank's growth," Mr Ghosh said.
The current ratio of CASA and retail fixed deposits of the bank is just 10.8% while the industry standard is set at 35-40%. "We would like to have a 40% ratio and this will automatically improve our net interest margin (NIM)," he said.
The net interest margin of the bank stands at 3.2% as on March 2010.