HDFC Bank has decided to increase its fleet of ATMs in the country. The bank has placed an order for 300 additional automated teller machines with ATM manufacturer NCR. The bank has also renewed its contract with NCR to manage 2,000 ATMs.
This new development corresponds to a change in the consumer behaviour and an increase in the usage of ATMs all over the country. Commenting on the deal, Rahul Bhagat, business head-direct banking channels, HDFC Bank, said, "Customer behaviour conclusively demonstrates a significant shift of transactions to the ATM, arguably positioning the ATM as the channel with highest customer footfalls."
The new deal, between the two organizations would extend the present three-year contract by another 42 months. Speaking on the new order, Pradeep Sen, NCR’s managing director for India said, "ATMs represent the single largest investment in electronic channel services for banks in India. Running a large ATM network is complex, involving varied disciplines and integration of hardware, software and processing. "
HDFC Bank at present has over 754 branches spread over 327 cities across India. The bank also has a network of over 1,900 networked ATMs across these cities.